WanderlusTea, a Brussels-based Tea Business Consultancy by Lorela Lohan
Consulting
Tea With
Purpose
Benelux Enterprise Awards 2025: Awarded as Industry Tea Connector of 2025
Sparkling tea & structured alcohol-free tea drinks
Tea in the NOLO World
After tasting more than 1,000 teas across origins and styles, I began to see a shift.
Tea is no longer confined to tradition — it is entering the world of structured, gastronomic NOLO.
Through my work in the sparkling tea sector and collaboration with ACALA, I explore how tea is reshaping fine alcohol-free drinking — not as a substitute, but as a category of its own.
30+ sparkling tea & RTD references reviewed
About
Consulting Tea With Purpose
I am a dedicated tea professional committed to shaping the future of tea through expertise, strategy, and exceptional experiences.
To achieve this, I founded WanderlusTea, a Brussels-based business consultancy specialising in the European tea market. We help tea brands establish and expand their presence, connecting them with hospitality, corporate, and retail sectors.
Additionally, we design immersive tea experiences, from workshops and curated tastings to industry events, tea festivals, and field trips, fostering deeper appreciation and innovation in the world of tea.
Services
Education, Expertise and Connections
Business Services
Growth & Expansion
Tea Services
Exceptional Experiences
Tea Project Development
Bringing Your Vision to Life
Helping tea brands thrive in Europe, from market entry to strategic partnerships.
Market positioning & brand expansion
Product placement in hospitality
& retail
Business development for coworking spaces, offices & institutions
Bespoke workshops, tastings, and tea pairings for businesses, brands, and cultural events.​
Expert-led tastings & executive retreats
Thematic tea experiences for galleries & events
Bespoke tea gifting & hospitality programs
Designing and executing tea festivals, immersive retail concepts, and pop-up events.
Tea festival & event organization
Signature tea experiences for hotels & retail
Creative brand collaborations & pop-ups
Our Portfolio
I'm thrilled to collaborate with amazing tea brands and partner with tea innovators and communities seeking to make a difference.
Book your first and free consultation!
