Executive Summary For tea businesses, cafés, hotels, and distributors, water is more than just an ingredient—it is the foundation of flavour. With over 98% of a cup of tea made up of water, the right mineral balance ensures consistency, customer satisfaction, and brand differentiation. Choosing the right water enhances aroma, clarity, and taste while preventing negative sensory experiences. Key Business Insights: Boost customer experience : Using lightly mineralised water enhances clarity,...

Interview with Ernestas, founder of Tealure and the Vilnius Tea Festival.

Interview with Giedré, Founder of Yugen Tea