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TEA THE MOMENT
TEA THE MOMENT is a Japanese matcha and tea manufacturer based in Eindhoven, founded in 2021 by the Japanese owner Akira Hayashi and Francis van Esterik. They started TEA THE MOMENT to share the concept in a Japanese tea ceremony —ICHI-GO ICHI-E (一期一会), once in your lifetime— by offering authentic, organic matcha and teas, primarily sourced from Kyushu where they lived.
“IchigoIchie”(一期一会) . Every moment of your life is a one-time opportunity in your life.
Akira, Founder of Tea The Moment
TEA BOUTIQUE: PREVIEW
During the Inauguration Day on 4 October 2025, you’ll have the chance to taste matcha and other teas from Tea The Moment. Some of their teas will also be featured in the workshops led by Ronane of Tea Urushi.
Workshops:
Introduction to the Gestures of Cha No Yu with Matcha Tasting
4 Oct 2025, 15:30–16:30, Tatami Room - MA Art Space
Matcha Making & Tasting with artistic ceramic bowls
11Oct 2025, 16:30–17:30, Exhibition Hall - MA Art Space
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