WanderlusTea x Steep Insights: Founder’s Circle
Supporting Tea Entrepreneurs Across Europe and North America
After interviewing more than 50 tea founders, producers, and entrepreneurs, one thing has become increasingly clear: building a successful tea business requires much more than exceptional tea.
Great tea is only the beginning. Every entrepreneur eventually faces questions around sourcing, pricing, positioning, distribution, and sustainable growth.
That is why WanderlusTea is pleased to collaborate with Steep Insights: Founder’s Circle, a private membership community created by William "Billy" Dietz (Canada) and Don Ho, Esq. (USA), founders of BDH Consultants.
Why this collaboration?
One of WanderlusTea's missions is to connect European tea professionals with expertise from around the world.
While Europe has an exciting and rapidly evolving speciality tea scene, North America has developed a particularly strong ecosystem around tea entrepreneurship, product development, sourcing, education, and retail.
Founder's Circle offers an opportunity to learn directly from experienced professionals while becoming part of an international network of founders.
What is Founder's Circle?
Founder’s Circle is a private membership community designed specifically for tea entrepreneurs.
Whether you're launching your first tea company or growing an established brand, the community is designed to help entrepreneurs avoid common pitfalls and build stronger businesses.
Members gain access to:
Tea sourcing knowledge and supplier introductions
A supportive community of founders across North America
Live sessions with industry experts
Practical business guidance throughout all stages
Business resources and educational content
Why WanderlusTea
Recommends It
Many readers may already know William "Billy" Dietz through his work as a tea consultant, educator, product developer, and author of Spill the Tea. Last year, I had the pleasure of interviewing Billy, and what impressed me most was his practical, transparent approach to building sustainable tea businesses.
This collaboration naturally aligns with WanderlusTea's vision: helping tea professionals not only discover exceptional teas but also build resilient businesses and meaningful international connections.
An Invitation to Connect
.If you're looking to expand your knowledge, strengthen your business, and connect with experienced tea entrepreneurs in the United States, Canada, and beyond, Founder’s Circle is well worth exploring.