Partnering with t‑Magazin
WanderlusTea is proud to collaborate with t-Magazin to amplify the speciality tea community—connecting brands, retailers, and creators while supporting the magazine’s international growth. Together, we’re building bridges across markets and bringing thoughtful tea culture to more readers worldwide.
How we collaborate
My collaboration with t-Magazin started from a simple yet decisive conversation: the need to bring tea voices together beyond national borders. Early discussions with Olaf, the editor-in-chief at the 2023 Berlin Tea Festival, sparked the idea of creating a truly International Edition. From there, I became actively involved—not only as a contributor, but also as a supporter and member of the t-Circle community.
Business Development
Identify and nurture partnerships with sponsors, advertisers, and retail shops, aligning with
t‑Magazin’s editorial voice and audience.
Ambassadorship
Represent the magazine at events and within the tea community, building relationships and championing speciality tea stories, brands and content.
Editorial Content Creation
Content creation of articles and features, and connection of t‑Magazin with respected editorial content creators across the speciality tea industry.
Editions where we played a role
International Issue No.1
East Meets West.
Europe's New Tea Culture
The first International Edition marked the beginning of t-Magazin’s cross-border journey. By introducing the Belgian tea community and its realities, I helped broaden the editorial vision and build connections that would shape future editions. This milestone also coincided with the creation of the International t-Circle, strengthening ties between contributors, readers, and supporters.​
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French Digital Edition No. 1
Fusion entre Occident & Orient
La nouvelle culture française du thé
This Edition was the magazine’s first digital release and it is dedicated entirely to French tea culture. I played a fundamental role in shaping this edition—leading business development, gathering and coordinating editorial contributors, and managing the process from conception to completion. In addition, I contributed editorially to the article on French tea producers.
International Issue No. 3
The world's best tea trips​
Tours, trends, and tips​
For this edition, I contributed with the feature “The Cold Brew Revolution”, which explored the rise of cold brew and ready-to-drink teas. Drawing on tastings, interviews, and research, the piece highlighted how these formats are reshaping consumer experiences and finding a place in fine dining.
To explore this article more, discover the third edition​​
International Edition No. 4
Fusion entre Occident & Orient
La nouvelle culture française du thé
The 4th International Edition invites you on a global tea journey — from Thailand’s forest gardens to South Korean farms, from ocean-crossing sailing ships to matcha bars in Brussels, and from the Isle of Wight to the remote tearooms of Southern Patagonia. For this edition, WanderlusTea contributed a feature on the Brussels tea scene and helped bring four new sponsors on board.
Meet the Core Team
All team will be included soon
